Stock traders read the title 牛来 as 'the bull market arrives', so the whole box-office comeback got narrated as a bull run: the ¥342 opening is the historical bottom, the Aug-14 screening surge is the ignition volume, Aug 15's 359 screenings the main leg up, and the ¥1.5M+ total the ATH. Overseas viewers joke about this 'oriental miracle stock' as The Bull Arrives.