Question 1

What was Niu Lai's opening day box office?

Accepted Answer

Niu Lai opened Aug 5, 2026 with a nationwide day-one gross of just ¥342 (about ten tickets).

Question 2

Why did Niu Lai go viral?

Accepted Answer

It was so bad the internet turned out to 'taste the salt': ironic mass-watching drove screenings from under 5 to 359 and the total gross up ~1,000× to over ¥1.5M.

Question 3

Who made Niu Lai?

Accepted Answer

Director Xin Yumeng and his mother Sun Lifang hand-crafted it over five years; their company was formerly a renovation firm.

Question 4

What is Niu Lai about?

Accepted Answer

A newborn calf's lullaby sends a desert lark into a dream where the calf grows up and finally faces life and death. An 86-minute animated feature.

The Niu Lai Aptitude Test