Niu Lai beginner's guide: title, creators and the online discussion
A reading route through Niu Lai, director Xin Yumeng / Yumeng Xin, Sun Lifang, the timeline and meme vocabulary, with sources to check along the way.
The ¥3,420 opening
Chinese source term: 3,420元首日票房
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A Nanguo Morning Post report dated Aug 15 recorded Niu Lai’s nationwide Aug 5 opening at ¥3,420 with 122 viewers. Some reposts misstated ¥342; this site uses the traceable ¥3,420 figure.
Sources: 南国早报（腾讯新闻）—《牛来》早期票房报道