The Ride · Full Timeline
The chart even Hollywood would reject
From filing to viral attention, with metric, timestamp and source attached to every box-office figure.
Script filed
The China Film Administration filing record lists Niu Lai's title, filing entity, writer and an approved-for-production result.
Distribution-notice details published
China News Service, citing the film distribution notice, reported an 86-minute runtime, nationwide theatrical distribution, public-screening permit No. 2024-33, and an Apr 3, 2026 notice date. A permit is not a quality endorsement.
Nationwide release · Day-one gross ¥3,420
The film opened nationwide on Aug 5. Nanguo Morning Post recorded ¥3,420 and 122 viewers on day one; China News Service reported almost no pre-release promotion.
9-day cumulative ¥7,169 · 236 viewers
Nanguo Morning Post recorded ¥7,169 cumulative and 236 viewers after nine days and summarized critical online reactions such as “PowerPoint-level” and “made by a school kid.”
Overnight legend · screenings 5 → 168
Coverage recorded online phrases such as a film this bad 'must be tasted'; in the same period, nationwide screenings rose overnight from fewer than 5 to 168. Treating the two as cause and effect remains an online narrative and editorial interpretation.
359 screenings · about ¥350k for the day · cumulative above ¥360k
The Economic Observer recorded a rise from 21 screenings on Aug 14 to 359 on Aug 15. China News Service, citing Maoyan, reported about ¥350,000 for the day and more than ¥360,000 cumulative at 18:00 on Aug 15. These are timestamped interim snapshots.
Secondary-source snapshot · ¥48,544,000
At 14:44:43 China Standard Time on Aug 25, 2026, a secondary source recorded Maoyan Professional showing Niu Lai at 21 days in release and about ¥48,544,000 cumulative. The live dashboard will keep changing; this is not a final gross.
Theatrical window and sequel reports
The Beijing News reported an extension to October 4 and said the sequel-related Weibo post was no longer visible on September 15. An extension does not guarantee daily local screenings; the sequel date remains unconfirmed here.
Niu Lai box office: ¥63,672,000 · 2026-09-26
At 2026-09-26 13:35:56 UTC+08:00, Maoyan Professional displayed approximately ¥63,672,000 cumulative gross for Niu Lai, on its 53rd release day. The platform rounds this value. This is an observation at capture time, not a full-day or final total. At the same time, September 26 gross was approximately ¥94,400, with 1,761 scheduled screenings and 2.0% occupancy. The day was still in progress.