Niu Lai beginner's guide: title, creators and the online discussion
A reading route through Niu Lai, director Xin Yumeng / Yumeng Xin, Sun Lifang, the timeline and meme vocabulary, with sources to check along the way.
Niu Lai
Chinese source term: 牛来
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A Chinese animated film released in August 2026, literally 'The Bull Is Coming'. Made over five years by mother–son team Xin Yumeng and Sun Lifang, it opened to ¥3,420 after reports described its pre-release promotion as almost nonexistent. At 2026-09-26 13:35:56 UTC+08:00, Maoyan Professional displayed approximately ¥63,672,000 cumulative gross for Niu Lai, on its 53rd release day. The platform rounds this value. This is an observation at capture time, not a full-day or final total.