The director of Niu Lai — and also its writer, voice actor and producer; practically every credited role. With no studio team and no marketing budget, he and his mother Sun Lifang spent five years hand-crafting the 86-minute animated feature. When the film went viral through ironic mass-watching in August 2026, he went from an unknown animator to the internet's favorite underdog. His story proves: being hated is fine; being ignored is the real tragedy.
| Role | Director/writer/voice/producer (almost everything) |
| Known for | Niu Lai (2026) |
| Production | 5 years, with his mother Sun Lifang |
| Status | Viral internet figure, Aug 2026 |